Stoptober, "Personal Quit Plan" Public Health England major stop smoking campaign.

Target all active smokers. Runs every year on October and aims help people stop smoking by stating that “If you quit smoking for 28 days you have 5 times more chances to quit for good”. It also nests a “Free personal quit plan” tool. 

Product - Responsive campaign website and triage tool, desktop, mobile and tablet. Each year 2 months Agile project divided in 2 weeks sprints in line with GDS standards and Web Content Accessibility Guidelines (WCAG) 2.0.

Lead designer of Stoptober 4 years in a row and Personal Quit Plan tool (2018) applying the design thinking process in an Agile project management system - conception, initiation and analysis, design and construction, testing and deployment and if needed back to conception. 

As lead designer I was focus on, Empathise, Define, Ideate, Prototype and Test keeping brand guidelines and marketing strategy under consideration all the time.

In 2018 along with my role on Stoptober , I also embraced a more UX role leading the User research, Wire framing, Prototyping and Test of the Personal Quit Plan tool.

As all of the projects I’ve led in the campaigns team I’ve had to work closely with senior management and product owners in a collaborative way and with all of my team members like developers and content designers. In this case with the extra of being the channel with the user testing agency, managing users, interviewer and observation board. Presenting results to senior management and proposing changes to the initial ideas and prototype.

All Stoptober campaigns that I’ve led and the Personal Quit Plan (2018) where delivered on time and budget, always with increase levels of engagement years after year and an improvement on the bounce out percentage. The number of users stating that Stoptober help them quit smoking increased making this one of the most successful stop smoking campaigns in UK. 

Link to Stoptober and Personal Quit Plan:

https://www.nhs.uk/oneyou/for-your-body/quit-smoking/stoptober/